I received this from Seventh Generation Community for free to try and use and give my unbias opinions. I like the detergent because it smells like Citrus, since it is that smell. It cuts costs of energy. You just have to use it with cold water and low when washing. It made my clothes came out nice and clean and I did use it with cold water and on low. It didn't smell like citrus though, But that was ok I like it. It works and I like the full size of the container. Generation Good If you want to join and try products for free and give your honest opinions the link is there and go check it out. You have to do a bit of surveys and such and discussions too.